Challenge
The product had slipped multiple deadlines and the team was drowning in scope creep. Stakeholders had little visibility into the real critical path to launch.
Approach
- Pruned non-MVP features from backlog and redefined launch criteria.
- Introduced one-week sprint cycles with strict definition of done.
- Implemented daily syncs and weekly executive delivery updates.
Outcome
The team shipped in 6 weeks, launched with core functionality intact, and established a repeatable cadence for post-launch growth work.